![]() ![]() Here the focus lies on the opinion of the authors, the framework tools used, the advantages and critiques on the theory. ![]() The theoretical analysis reviews the core basics of the Blue Ocean Strategy, distinguishing between red and blue oceans. First testing the framework on a theoretical basis via a literature review, and then examining its practical adaptability. The objective of this paper is to research the validity and reliability of the Blue Ocean Strategy with a two way approach. The Blue Ocean Strategy offers users a framework for creating uncontested market space and change the focus from the current competition to creation of innovative value and demand. However the main challenge companies face thereby is their incapacity to create new demand or expand their market share. Many companies are familiar with the red oceans and feel accustomed to competition. Is the Blue Ocean Strategy valid and reliable? ![]()
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